Power-Pole - Total Boat Control

Why is there a difference between the "Support Your Local Dealer Price" and the "Power-Pole Direct Price"?

At Power-Pole, our goal is to support our network of local authorized dealers. As a manufacturer, we sell directly to our network of licensed marine retail businesses and boat manufacturers. If there is not an authorized Power-Pole dealer within a reasonable distance, then retail customers may purchase our products directly from our website or through an authorized online retailer. Our factory direct price is higher than our dealer retail price to help support and drive business to our authorized dealer network.