Power-Pole® Signs as Supporting Sponsor of Bassmaster Elite Series - Jul 07, 2010

TAMPA, FL – JL Marine Systems, Inc. is proud to announce that it has signed with BASS, the worldwide authority on bass fishing, as a supporting sponsor of the 2011 Bassmaster Elite Series. As part of the collaboration, Power-Pole® will title sponsor the 2011 Power-Pole® Citrus Slam Bassmaster Elite Series event, to be held on the St. Johns River on March 17-20.

In response to the widespread popularity of Power-Pole shallow water anchors by Elite Series Pros, JL Marine Systems will also introduce the Power-Pole Captain's Cash contingency program for Elite events. If the champion angler at each event – including the Bassmaster Elite Series Postseason – uses a Power-Pole® anchor, they will receive a $1,000 bonus.

“Being a sponsor of BASS has been a long-time goal of JL Marine Systems and now with the overwhelming product acceptance among anglers, this opportunity is even more special,” said John Oliverio president of JL Marine Systems. “We are looking forward to a mutually beneficial relationship with BASS and its Elite Series anglers for years to come.”

The Florida based company will also serve as a promotional sponsor of the Bassmaster Elite Series Marshall program. In addition to being utilized on 90% of Elite pro's boats, Power-Pole serves as the title sponsor of two-time Bassmaster winner Chris Lane of Guntersville, Ala.

“Power-Pole® has made significant inroads in the freshwater fishing market with its ability to innovatively market its product and this agreement will only take their exposure opportunities to the next level,” said Tom Ricks, Vice President and general manager, BASS.

For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com.

Bassmaster Elite Series Official Sponsors:Toyota, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Skeeter and Yamaha

Bassmaster Elite Series Supporting Sponsors:Lowrance, Triton Boats, Nitro Boats, Bass Pro Shops, Ramada and Power-Pole.

About BASS

For more than 40 years, BASS has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and its expansive tournament structure while championing efforts to connect directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its considerable multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer; comprehensive Web properties in Bassmaster.com, BASSInsider.com, ESPNOutdoors.com and ESPN3.com, and ESPN2 television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

BASS oversees the prestigious Bassmaster Tournament Trail, which includes the Bassmaster Elite Series, Bassmaster Opens, BASS Federation Nation and the ultimate celebration of competitive fishing, the Bassmaster Classic.

BASS offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.

About JL Marine System Inc.

JL Marine Systems Inc. is the Tampa, Florida-based manufacturer of the Power-Pole, a shallow water anchor system for all small skiffs, bass boats, flats boats, bay boats and more. Power-Pole is distributed via more than 1500 dealerships throughout the US. Visit www.power-pole.com/JLMarine/Dealers/FindADealer to find a local dealer.