Power-Pole Becomes Premier Level Sponsor Of B.A.S.S. - Oct 15, 2016

BIRMINGHAM, Ala. — B.A.S.S. is pleased to announce that JL Marine Systems, Inc., maker of the popular Power-Pole shallow water anchoring system, has agreed to become a premier-level sponsor for all Bassmaster tournament circuits.

The sponsorship will include the GEICO Bassmaster Classic presented by GoPro, the Bassmaster Elite Series, all Bass Pro Shops Bassmaster Opens, all Academy Sports + Outdoors B.A.S.S. Nation events presented by Magellan outdoors, the Toyota Bonus Bucks Bassmaster Team Championship, the Carhartt Bassmaster College Series presented by Bass Pro Shops and the Costa Bassmaster High School Series.

The two-year contract will begin with the Southern Open on Florida’s Harris Chain of Lakes, Jan. 19-21, 2017, and continue through the end of the 2018 season.

“Power-Pole anchors are a big part of the strategies that many anglers use on all of our tournament circuits,” said Bruce Akin, CEO of B.A.S.S. “They have changed the sport of fishing in a relatively short amount of time, and we’re very glad to have Power-Pole onboard as a premier sponsor.”

The idea for the first Power-Pole anchor came to Florida resident and lifelong angler John Oliverio during a saltwater fishing trip for snook in 1997.

While idling his 20-foot flats boat through a narrow channel, Oliverio noticed several big snook on a sandy flat. But using a traditional anchor to hold his boat in place near the fish proved problematic due to windy conditions and the skittish nature of snook.

Believing there had to be a better way, Oliverio built a model of the first Power-Pole out of LEGOs. Then with the help of his friend Len Mriscin, he eventually constructed a working prototype that he used during a saltwater fishing tournament in 2000.

He sold the first Power-Pole hydraulic anchor shortly after the event, and that led to the formation of JL Marine Systems, which now occupies an 38,000-square foot facility in Tampa, Fla. Power-Pole has become a world-famous brand, and the shallow water anchors have become especially popular among serious bass anglers. The company’s pro staff now features Elite Series superstars like Chris Lane and Dean Rojas.

"It's been amazing to watch the Power-Pole shallow water anchors spread across the bass fishing industry over the past several years and B.A.S.S. has been a great partner. We are thrilled to take our sponsorship to the premier level in 2017. We have a lot of exciting times ahead and we look forward to sharing them with the world!” said Robert Shamblin, vice president of JL Marine Systems, Inc.

The new premier-level sponsorship entitles Power-Pole to prime exhibition space during all 2017 and 2018 B.A.S.S. events, including the GEICO Bassmaster Classic presented by GoPro scheduled for March 24-26 in Houston, Texas — an event that many are pointing to as the biggest Classic ever.

The Power-Pole Captains Cash Rewards program will also provide a $1,000 contingency award to an angler at each Elite Series event and an award of $500 to an angler each Open. Those contingencies will total $13,500 for the 2017 season.

About JL Marine System Inc.

JL Marine Systems Inc. is the Tampa, Florida-based manufacturer of the Power-Pole, a shallow water anchor system for all small skiffs, bass boats, flats boats, bay boats and more. Power-Pole is distributed via more than 1500 dealerships throughout the US. Visit www.power-pole.com/JLMarine/Dealers/FindADealer.aspx?P=DLR to find a local dealer.